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- Written by: Mahesh Gajmer - Lawyer
- Category: My Blog
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Bhutan is a small, landlocked country with limited manufacturing capacity and a strong dependence on imports, particularly from India. With the rapid growth of marketing activities and the increasing use of digital marketing platforms, goods and services available in India are now easily accessible and visible in the Bhutanese market.
Read more: Why should one protect their intellectual property in Bhutan?
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- Written by: Mahesh Gajmer - Lawyer
- Category: My Blog
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There are two ways to seek trademark registration in multiple jurisdictions: (i) direct national filing in each country of interest, or (ii) filing through the Madrid system. While the Madrid system has undoubtedly simplified international trademark registration, it does not replace the strategic value and practical advantage of direct national filing, particularly for applicants who are serious about long-term brand protection.
Read more: Why one should prefer Direct National filing over the Madrid System